BUSINESS VALUE IN AN OCEAN OF DATA jellemzők
[...] This is a great book about how to find the value creating opportunities and how to utilize them. Reading it is a must for managers who understand that data became an extremely important source of competitive advantage in today's business.György Bőgel CEU Business School (Hungary) This book provides an excellent overview over business intelligence applications. [...] Real-life examples illustrate the pitfalls of BI and data mining applications and offer advice on how to avoid them.Prof. Franz Lehner University of Passau (Germany) [
] Being responsible for the operative management of a multinational telecommunications company, I had the privilege to meet the authors of this book and to elaborate and build up a robust data warehouse and a management information system that proved to be very useful for the management team. [
] This book is based on this knowledge and competence of the authors, and rightfully belongs in the library of every manager to be used every day!Csaba
