Enough

For millions of years, humankind has used a brilliantly successful survival strategy. If we like something, we chase after more of it: more status, more food, more info, more stuff. These days, we in the Western world have more of everything than we can ever use, enjoy or afford, but we're still chasing. We're burning through the planet's ecology and it's leaving us sick, tired, overweight, angry and in debt.
In ENOUGH, John Naish acts as a guinea pig for neuromarketing gurus, samples all-you-can-eat buffets and rifles through the unused gems people chuck out, in order to explore how we got hooked on 'more' and how, through adopting the art of 'enoughness', we can break free from this wrecking cycle.